AI App Conversion & UX Expert

In 3 days, you'll have a product customers understand, pay, and stay for.

A note from the future you.

Friday, 4:47 p.m.

Hey, Me.

The app is running. Customers love using it. They pay, come back, and stay longer than either of us dared to put in the forecast.

I know that is hard to believe from where you are sitting.

Right now, signups wander through onboarding and disappear. The paywall gets sessions, not upgrades. Your activation event looks painfully lonely in the analytics.

Please, do not spiral.

You are closer than the numbers make you feel.

It was a little more complicated than the build. That is all.

Someone willing to look at the whole flow with you changed everything. I already know who will help you get there.

Your Me,Still building. Finally seeing the whole journey.

The customer journey

Can you drag it to the right stage?

A founder waits at a launch booth that faces the wrong way while potential customers walk past

Acquisition

The right people recognize their problem, understand the promise and find a reason to take the first step.

A founder presents a new user with far too many choices before she can begin

Onboarding

The first interaction creates direction and momentum instead of introducing more setup, choices or uncertainty.

A simple useful result sits beyond an unnecessarily complicated obstacle course

Activation

The customer reaches a useful outcome early enough to understand the product’s real value.

A customer holds a payment card while unnecessary confirmation steps create a maze between him and the checkout

Conversion

Value, price and reassurance align so paying feels like a safe and obvious next step.

A returning customer is welcomed back with another unnecessary registration ceremony

Retention

The experience keeps earning a place in the customer’s routine after the initial curiosity disappears.

🎉Bravo!

Product Growth Sprint

I can help your customers love paying for your app.

The short track is to focus on the journey closest to activation, upgrade or payment.

Deep check-up

I enter as a new user, read the promise that brought them there and find where confidence or momentum breaks.

Trigger reshape

I redesign the screens, sequence, states and words around what the user needs to understand and do next.

Implementation

We implement the agreed flow in the product, review responsive states and hand back something users can experience.

A relieved founder smiles at his product while holding a payment card

The same founder looks lost while reviewing his working product

BeforeFunctional

The user interprets the product.

The first screen describes features
Setup arrives before visible value
Primary and secondary actions compete
Payment asks for a new leap of faith

AfterReady to perform

The product carries the user forward.

The first screen confirms why they came
A useful result earns the next request
Each screen has one dominant decision
Payment feels like the natural next step

David Ferriol, founder and product designer

David FerriolFounder · Product Designer · Builder

Experience from the field

I have spent 25+ years making customers happy.

I built my own businesses across software, e-commerce, education, manufacturing and hospitality. I see the promise that brought someone in, the operation behind it, the point where trust is earned, and the moment the business gets paid.

Emergence

Designed and operated a three-month mobile-first learning experience. 60 of 63 participants completed it · 95.2%.

Le Mouvement

Built the missing progression and validation experience on Circle before those native course capabilities existed.

Founder / operator

Built from zero, launched, sold, pivoted and managed the details between an idea and a business that runs.

inSee the full experience on LinkedIn ↗

The economic threshold

Working with me should cost you nothing.

Your few new qualified users will pay the bill for you.

Real cost calculator

Your customer Monthly ticket$79

Your average customer lifetime12 months

Your revenue per customer$948

5 additional customerscover the complete intervention.

This is the right moment

Now, your app needs a customer journey that turns interest into payment.

You have a functional web app, a defined audience and one customer action that matters more than all the others right now.

✓Built with Lovable, Cursor, Bolt, Replit, Claude Code or a modern stack.

✓The journey can change without re-architecting the backend.

✓You can provide access, context and fast decisions.

Before you decide

Clear scope. No hidden second act.

Is this a complete redesign?

No. We select one commercially important journey. Depth and implementation create the value, not the number of screens.

What is outside the scope?

Backend re-architecture, major debugging, new features, brand identity and broad design-system replacement.

Do I need a lot of analytics?

No. Early data helps, but a recently launched product can still be assessed through its intended journey and the decisions it asks people to make.

How can three days be enough?

We do not try to solve the entire product. The scope is agreed before the clock starts and all attention stays on one flow.

The decision is yours

Let's make your happy customers stay $$$

Tell me what you built, which action matters most and where you feel the experience loses people.